W7 Cosmetics – Yay or Nay?

Hello loves!

It’s a start of a brand new week! I don’t love Mondays, but then again who does? Haha. To kick off this week, I’ll be giving you the lowdown of a makeup brand that has just reached our shores and is now available at BeautyMNL.

The brand W7 Cosmetics is a London-based brand that aims to provide good quality cosmetics at affordable prices. When you look at their range of products, you’d notice that they look really similar to some high-end products. I picked out a few items to try from the brand and I have been testing them these past weeks.


The Prime Magic Face Primer claims to reduce the appearance of pores and fine lines and allows the flawless application of foundation. This primer is really similar to the one from Smashbox but for a fraction of the price. I actually really like this primer! It has that silicone feel to it and it applies really smoothly on the face. It does blur out my pores and any foundation I’ve tried with this looks great. It also has incredible oil control which I love for my oily skin! 

The Skin Fresh Concealer claims to hide blemishes, imperfections and dark circles under the eyes. I find this concealer to have a medium to full coverage that does not get cakey throughout the day. I love using it for my under eye area and for my blemishes as it effectively covers them up. This concealer applies smoothly and is very blendable. 


The Hollywood Bronze and Glow is a deadringer for Charlotte Tilbury’s Film Star Bronze and Glow. This bronzer and highlight duo, I find, provides a subtle bronze and glow to the face. The bronzer looks subtle for my skin tone as it is a bit light for me. I make it work though by applying it over a cream bronzer. The highlight is my favorite! With my recent addiction to subtle highlights, I find that this one is just the right amout of subtle. It still provides that glow but it is not overpowering.


The Makeup & Glow Bronzing Base looks too similar to the Chanel Soleil Tan de Chanel Bronzing Makeup Base. This is basically a cream bronzer. It does have a bit of shimmer in it but it is hardly detectable once it is blended out. It is quite pigmented but can be blended out for a more subtle look. I use the bronzer of the Hollywood Bronze and Glow over this to get the right balance of bronze. I bet this product would also look great as a body bronzer.


The Naughty Nine Eyeshadow Palette in Mid Summer Nights contains nine shades. I believe the brand has four variants of this palette and I got the one which I thought had the most warm colors. It looks like those MAC palettes of nine eyeshadows which MAC has brought out. The eyeshadows in this palette are nicely pigmented. I found them a bit powdery so beware of fallout. They are very blendable though and easy to work with. My only issue with this palette is that I was not able to find a good transition color among the mattes in this palette. The mattes in this palette have quite a pink or purple undertone to them. I wish that they added a nice orangey brown to this palette as a transition color.


Okay so I’m leaving the product that I don’t like last. The Kiss Proof Lipstick in the shade Cha Cha is a nice nude color. But here are my issues with this product. First, when I opened this product, the lipstick fell off. I’m not sure if I just got a bad product but the lipstick falling off from the packaging is not a good sign. Second, the formula of this lipstick is not good in my opinion. It appplies smoothly on the lips but it dries to a liquid lipstick texture that I find uncomfortable on my lips. It also emphasizes the lines on my lips which is not a good look. 


Here is a makeup look I created using the products I mentioned above. I’m seriously impressed with the products (except the lipstick) as they all work well with me. I highly recommed their face products, especially the primer and concealer. I can’t wait to get my hands on their foundations so I can also test them out!

Have you guys tried this brand? How did you find it? Let me know on the comments! Xx! 😘

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